Maximum Google Adsense ads unit

Maximum Allowed Google AdSense Ad Units on a Web Page

If you are a blogger or a publisher you probably would have noticed that there are several ad networks you can decide to join, but irrespective of these numerous ad networks, Google AdSense is arguably the best contextual, high-paying ad network out there.

Maximum Google Adsense ads unit

Because AdSense is arguably one of the best ad network out there (if not the best), lots of bloggers are trying to get into it. But getting into AdSense isn’t that easy because of their very strict program policies. If they find anybody violating their Terms of Service, the penalty will be to permanently disable the offender’s account.

So if you intend to use AdSense as a means of earning from your blog, you have to make sure you follow their guidelines carefully to avoid getting your AdSense account banned.

There are several reasons why people’s AdSense accounts get banned but this post is not focused on all the TOS of Google AdSense, but to talk about one important rule of Google AdSense, which a lot of bloggers are actually violating without knowing it and that is : how many AdSense Ad units are allowed on a page?

How many Google AdSense ads is allowed on a page

The common questions my colleagues and I get from new bloggers and sometimes from bloggers who have been around for quite some time are:

  • how many ad units is allowed on a page?
  • How do I know which ad is working and the once that are not working (especially this one) ?
  • Where do I place these ads to get the best out of them?

The truth is, there is no foolproof way to know which ad is going to work better than the other. What works for me might not work for you. That is why I keep encouraging people to always experiment.

In the beginning, AdSense had a maximum limit of 3 ad units on a page, while premium partners have the privilege of putting up to 6 ad units. In 2016, August to be precise, AdSense lifted the ad unit limit for every site.

You can now place an unlimited amount of ads on a page. With that said, you also need to maintain the quality of your site.

In other words, advertising and other paid promotion materials added to your page should not exceed your site content.

AdSense explicitly said:
“We may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made”.

Google AdSense offer different types of ads and they are categorized in the following formats:

  •  AdSense for search
  • AdSense for content unit
  • AdSense link unit

AdSense for Search

If you have a big site, AdSense for Search will do you really good. AdSense for Search helps to boost your revenue from your search results and also helps your readers to find contents on your blog.
AdSense for Search adds search box to your site which makes you money each time your visitors uses this search box.

I will be writing an article on how to create AdSense for Search and configure it to increase your AdSense earnings. So make sure you subscribe to get updated when the post goes live.

AdSense Content Unit

AdSense Content Units are available in the following sizes:

  • 728*90
  • 468*60
  • 234*60
  • 125*125
  • 120*600
  • 160*600
  • 180*150
  • 120*240
  • 200*200
  • 250*250
  • 300*250
  • 336*280

I found 336*280 and 160*600 to be very effective. What works for me might not work for you so don’t be scared to experiment with various sizes to find what works for you.

You can also use ads from multiple publisher IDs, just try not to let the ads be more than the content on the page.

AdSense Link Unit

You can get the best out of AdSense Link Units by blending it with your theme and placing it above the fold.

You can try it by placing it in the Navigation bar and see how it turns out.

Just like the one above,  you can place unlimited Link Units, just make sure the ads do not exceed your content.


Google has lifted the limit restriction of the amount of ads you can place on a web page, but it is important when picking the number of ads you intend to place on a page, you should also put the short posts on your blog into consideration. You might be spamming your short posts if you decide to place 5-6 ad units on them.

Having too many ads on a page makes your site look spammy and it doesn’t go down well with some of your visitors, nobody likes spammy websites. It doesn’t even go down well with Google if the ads are more than the content on the page. In fact, it makes you look desperate. Except if you are on a mission to scare away your visitors. So I suggest you should keep not more than 4 ads per page.

I strongly suggest not more than 3 or 4.

Additional tips you should also know:

• A combination of image + text ads perform better

• Sometimes 2 ad units perform better than 3 ad units

• You get better results by placing ads above the fold

Note: like I said earlier, what works for me might not work for you but don’t be afraid to experiment on various ad units listed above to find what works for you.

Now that Google has lifted the limit, let us know the amount of AdSense ad units you are using on your blog. And I would like to know what your experiences are in the comment box bellow.


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